Details

What will happen if we raise a generation of children completely out of touch with nature?

David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally.

In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling nature to British families.

His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is nature past its sell-by date?

Project Wild Thing, released on DVD by Drakes Avenue on 9th December 2013, is an ambitious, feature-length, stunt documentary for international theatrical, TV, film festivals and public screenings. The film has an international appeal, and will inspire viewers to rethink their own relationship with the natural environment.

Special Features

  • Bob Hughes and play
  • Sue Palmer Interview
  • Fairy Fair; Agnes Nairn Interview
  • George Monbiot Interview
  • Chris Packham Interview
  • The Isle of Eigg
  • Nature Camp with Geoffrey McMullan
  • Rob Cowen Interview
  • Gallions Primary School
  • Trailer

Watch the trailer